In a world where every product competes for attention, your packaging speaks before your product ever does. And the most powerful voice in that packaging? Your label.

For growing D2C brands and product-based businesses, custom labels are no longer just a sticker—they’re your first impression, your brand identity, and your silent salesperson. If you’ve ever felt that your product gets ignored on shelves or looks unprofessional in online orders, this blog is for you.

Why Custom Labels Matter More Than Ever

Custom labels help your product:

• Stand out on crowded retail shelves

• Reflect your brand’s personality and values

• Build trust through professional presentation

• Deliver legal or usage info clearly (especially in food, cosmetics, supplements)

🧠 A Nielsen study showed that over 60% of shoppers will reject a product based purely on poor packaging design.

For D2C startups especially, first impressions are critical. Whether you sell skincare, artisanal snacks, or home fragrances — your label is often the only thing your customer sees before they commit.

Types of Labels You Should Consider

Not all labels are created equal. Depending on your product and industry, you may want:

• Product Labels – for jars, bottles, containers, pouches

• Waterproof / Oil-proof Labels – for cosmetics, bath products

• Eco-friendly Kraft Labels – for sustainable brands

• Transparent Labels – for minimal, elegant branding

• Tamper-proof / Seal Labels – for food safety or authenticity

Inkprint offers all of the above in a wide variety of finishes: matte, gloss, textured, metallic, and more.

Suggested Image: Flat lay of multiple product types (bottles, pouches, jars) with different custom labels.

Common Challenges with Label Printing (And How to Solve Them)

Here’s what many brand owners complain about (maybe you too?):

• ❌ Color mismatch between batches

• ❌ Labels peeling off due to moisture or temperature

• ❌ Poor print resolution that affects readability

• ❌ No consistency across SKUs

At Inkprint, we solve this by:

• ✅ Matching Pantone or brand colors using digital & offset calibration

• ✅ Using adhesives suited to your packaging material

• ✅ Printing with 1200+ DPI for sharpness and clarity

• ✅ Offering test samples before large runs

Cost vs Quality: What’s Worth Paying For?

While it may be tempting to go with the cheapest printer on B2B marketplaces, the cost of poor-quality labels is far greater:

• Negative brand perception

• Higher return rates

• Losing shelf space at retail stores

Instead, a small investment in premium-quality custom labels leads to:

• Better shelf appeal

• Stronger customer trust

• Consistent branding across all products

Suggested Image: Side-by-side of low-quality label vs premium-quality Inkprint label

Why Brands Choose Inkprint for Custom Labels

• 🚚 Fast turnarounds, even for custom shapes & finishes

• 🧪 Free pre-print sample option for bulk orders

• 📦 Low MOQs for early-stage brands

• 🧾 GST invoicing, pan-India shipping

• 👩‍💻 Dedicated team to help with dieline setup & label sizing

We don’t just print stickers—we help you build a brand customers trust.

Final Thoughts

If you’re tired of:

• Printers ghosting you after receiving payment

• Receiving dull colors or wrong sizes

• Or labels that just don’t feel premium…

…then let’s fix that.

🛒 Explore Custom Labels Collection

Inkprint works with 500+ brands in India and Worldwide, from beauty to beverages, delivering consistent quality every single time

Frequently asked questions

Q1: What is the minimum quantity for custom label printing?

We offer MOQs starting as low as 100–250 pieces depending on label size and type.

Q2: Can I get waterproof or scratch-proof labels?

Yes, we offer waterproof, oil-resistant, and even scratch-resistant finishes for labels used in demanding environments.

Q3: Do you support urgent deliveries?

Yes, express options are available. Speak to our team while placing your order.

Q4: Can you match my exact brand color?

Absolutely. Send us your Pantone code or a sample and we’ll calibrate to match it.

Ready to print labels that customers love?

Let Inkprint help you level up your product game.